Leading Edge Innovation

Consumer Driven Idea Generation & Innovation

  Filling the “White Space” Opportunity

Innovation – Idea Generation

• Consumers who are specially selected and tested to be creative

  and articulate.

• Consumers who are “lead Consumers”.

• Consumers who are “early adopters”.

• We also use “expert panels” to augment our thinking.

 

Hazelton’s Co-Creation Innovation

• All day long idea excursion – in the White Space(s)

• Creative & Articulate Consumer Sessions

• Subject Matter Experts Sessions

• Graphic artists support

• Adjacency Packaging Lab

• Co-creation with Client team

• Specially Trained Innovation Moderators.

• Hundreds of targeted ideas.

• Hundreds of new perspectives that take advantage of

  the "white space" opportunity.

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