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THE HAZELTON INNOVATION GROUP

What Makes us Different?

Leading Edge Approach to Repositioning your Brand or Business!

• Hazelton’s research into 100+ successful brands from a variety of categories reveals that

  truly differentiated Brand Positions fall into one of four key Archetypes.

• We have developed a new disciplined approach that can help identify the Archetype that

  represents the best fit for your brand.

• Our internal workshop process will identify points of leverage - the “one thing” that enables

  a brand to uniquely deliver on its Archetype and connect emotionally with consumers.

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