What Makes us Different?
Leading Edge Approach to Repositioning your Brand or Business!
• Hazelton’s research into 100+ successful brands from a variety of categories reveals that
truly differentiated Brand Positions fall into one of four key Archetypes.
• We have developed a new disciplined approach that can help identify the Archetype that
represents the best fit for your brand.
• Our internal workshop process will identify points of leverage - the “one thing” that enables
a brand to uniquely deliver on its Archetype and connect emotionally with consumers.
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