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THE HAZELTON INNOVATION GROUP

What Makes Us Different ?

    A unique process to find significant unmet needs and opportunities - not easily

     seen with traditional research!

 

    Leading edge creativity to develop it.

Our Philosophy - Human Emotions & Unmet Needs

• Our unique approach stems from our belief that consumers often

   cannot tell you why they buy anything!

• We have proven over the past 20+ years that much of the purchase

   decision is based on emotion – emotions which are below the

   surface – and difficult for them to express.

Finding True White Space

• We use psychologically driven tools to see opportunities which are not

  on the surface – in fact we find our clients real opportunities and unmet

  hidden needs which are actually buried in the consumers' emotions.

Driving Innovation:

• By revealing the real emotive drivers, our unique approach can focus

  innovation where it counts. New ideas and innovations which are

  supported by rational and emotional purchase decisions - which drive

  real solutions and generate profitable growth.

 

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