What Makes Us Different ?
• A unique process to find significant unmet needs and opportunities - not easily
seen with traditional research!
• Leading edge creativity to develop it.
Our Philosophy - Human Emotions & Unmet Needs
• Our unique approach stems from our belief that consumers often
cannot tell you why they buy anything!
• We have proven over the past 20+ years that much of the purchase
decision is based on emotion – emotions which are below the
surface – and difficult for them to express.
Finding True White Space
• We use psychologically driven tools to see opportunities which are not
on the surface – in fact we find our clients real opportunities and unmet
hidden needs which are actually buried in the consumers' emotions.
• By revealing the real emotive drivers, our unique approach can focus
innovation where it counts. New ideas and innovations which are
supported by rational and emotional purchase decisions - which drive
real solutions and generate profitable growth.
COPYRIGHT© THE HAZELTON INNOVATION GROUP 2012. ALL RIGHTS RESERVED.